A consulting agency made up of trusted and seasoned professionals who help digitally native or emerging brands reach their full potential. Our namesake is inspired by the Yellow Monday cicada, which spends years underground only to emerge and transform into an amazing, vibrant, loud and brightly-colored creature – commanding attention amongst its peers.
WHAT WE DO
Every day we help emerging brands take flight. We do this by leveraging our years of experience to advise and partner with brands on how to establish a greater presence in brick-and-mortar retail. We help brands disrupt the market and accelerate long-term growth.
WHO WE SERVE
Whether you’re navigating the ambiguity and complexities of the retail landscape, dealing with the challenges of fundraising, or scaling your company’s growth profitably, we’ve been there and can help you avoid costly pitfalls and win in the marketplace.
We can help CPG companies in most categories ranging from beauty and personal care, food and beverage, baby and pet, to wellness and sporting goods.
HOW WE DO IT
OUR FOUNDERS
After years of working in a variety of companies and roles, we discovered our passion for entrepreneurial businesses and having the agility to roll up our sleeves and make an impact. We were ready to emerge and create a company where we could leverage our experience and expertise, add unique value in the marketplace, and have fun doing it.
Co-Founder & CEO
Co-Founder & COO
FEATURED PARTNERS
As co-founder and CEO of Yellow Monday, Joe Driscoll loves applying his extensive, diverse experience to help digitally-native and emerging brands build a strategy and roadmap for growth. He is excited to continue his proven track record of winning in the marketplace. His empathy shines through to owners and entrepreneurs, given his experience on both the buy-and sell-side of company acquisitions and private equity fundraising. He has worked with all classes of trade and has pitched in nearly every retailer’s buying office at some point, with deep experience in strategic development, organizational development, sales development across conventional, mass, club and natural/organic food and beverage industries as well as specialty and fitness markets. His expertise in brand development, product innovation, marketing campaigns, sales planning, channel development, pricing, cost-savings initiatives, capital investment planning and deployment can help drive profitable growth. Check out more of Joe’s background here.
Co-Founder Lana Jones loves being a wingman and helping others succeed. As Yellow Monday’s COO, she is a trusted advisor with experience leading companies through change, tackling operational roadblocks, driving growth organizations, and developing strategies that result in award-winning teams and cultures. Lana is wired for service and is a passionate problem-solver, ready to roll up her sleeves to help businesses achieve their goals. She brings experience in a variety of industries and company sizes ranging from start-ups to Fortune 50, including for- and not-for-profit organizations. More detail about Lana’s background and experience can be found here.