Transform your business

Yellow Monday is a boutique, hands-on consulting agency that helps businesses reach their full potential. Inspired by the Yellow Monday cicada which spends years underground only to emerge and transform into an amazing, vibrant, loud, and brightly colored creature commanding attention amongst its peers, Yellow Monday leverages decades of diverse experiences, expertise, and relationships to provide the strategies, support, and connections you need to help your business thrive.

IT’S ALL ABOUT YOU

You have the vision, product or service, and team. What you may not have is a “wingman” – a trusted advisor to roll up their sleeves and help you develop and execute a plan to take your business to the next level.

SOUND FAMILIAR?

I’m in the business of solving problems and have the attitude that there is no job too big or too small! Here are a few of the most common problems Yellow Monday is asked to help solve:

I want to expand my business and grow my revenue

I need help penetrating retailers. Which retailers make the most sense for my brand and stage of my business? How can I get in?

I need to put a business plan together and understand size-of-prize with retail expansion to communicate to my team/board/investors

There are so many brokers out there – how do I know which is the best fit for me and my brand? How do I make sure we are getting the appropriate attention and service levels?

How can I create a company culture that attracts and retains the best talent?

I need to focus on growing my business and don’t have time for _________ [insert back office business functions that you don’t want to waste your time on!] but can’t afford to hire full-time headcount to do the work.

CUSTOMIZED SOLUTIONS

One-size fits none! I believe in long-term relationships and listening to what you really need, when you need it. Yellow Monday can offer a wide array of solutions that can evolve over time as your needs change – we will grow together! Primary services include:

Scaling Your Business

Scaling your business profitably by helping you strategically navigate the retail landscape, develop and drive the execution of business plans, and identify and connect to the best resources required to execute the plan.

Driving Accountability

Driving accountability of external service providers (brokers, accounting firms, other contractors, etc.) ensuring mutual expectations are met and desired success is achieved.

Providing Business Operations

Providing business operations support including development of communication materials for retail or investor pitches, Board, investor and team communications, financial budgets and performance updates, cash management, designing and facilitating strategy and business planning sessions, and driving efficiencies through development or refinement of processes.

Managing Strategic Projects

Managing a broad range of strategic projects from major revenue-driving initiatives like brand launches to cost-saving operations projects like leading RFP processes for service providers. I can do the heavy lifting for you by coordinating the resources and efforts required to achieve the objective.

Bringing Out the Best

Bringing out the best in your team and company culture to elevate business results.

Supporting M+A Integrations

Supporting M+A integrations by advising on best practices and assisting in integration efforts.

A LITTLE ABOUT ME

I have held executive roles in companies ranging from start-ups to Fortune 50, across service, retail, and financial industries, with an educational foundation including an MBA in Strategic Management and Human Resources/Industrial Relations and undergrad degrees in Business Administration and Finance. What has remained constant throughout this diverse experience is my commitment to being a trusted advisor, and my passion for helping leaders and businesses be successful, solving problems, making an impact, and having fun doing it. I love connecting dots and people and am all about getting the job done right and as efficiently as possible. After decades of working with incredible talent and partners, if I can’t solve the problem, I am likely to know someone who can!

BUSINESSES SUPPORTED

In Their Words

Lana’s deep retail experience allows her to provide the most comprehensive fractional support to founders out there. From developing appropriate retail distribution strategies to connecting with the most aligned partnerships, I trust that she always has her vendor partners’ best interests in mind.

Lana was a game changer for me — her strategies fueled growth and built a strong, engaged team. Her business insight and executive leadership set us up for lasting success. A collaborative and connected leader, Lana brings creative ideas, sound advice, and unmatched experience in business consulting, retail and sales representation. She knows how to move things forward and deliver results. Lana was a trusted strategist and confidant in preparing our business for sale. She played a key role in the acquisition, team retention, and integration of our philosophies. Every business needs a leader like Lana to foster healthy growth.

When you introduce a new brand or product into a highly competitive environment, not only to retail but the rest of commercial channels, you need to invest a lot of time and resources building brand awareness. Nobody better to guide this than Yellow Monday. Lana has the experience, the background, the skills and the relationships to achieve just that. I do not know how far behind we would be in achieving our business goals, had it not been for Yellow Monday´s flawless execution to bring us to the next level.